Wendt Goss Law Case Study
The Problem
Wendt Goss, a leading law firm in the Kansas City area specializing in personal injury law, had a cookie cutter website that looked like every other personal injury law firm website serviced by an unresponsive, overpriced company was causing frustration and poor results.
The Solution
We built a great looking new website with conversion and SEO as the primary driving factors throughout design and development.
The Results
A well-optimized great looking professional website with SEO best practices in places.
SEO ranking highlights (first year, beginning with 45 days of new site): |
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Top 10 highest volume tracked keywords ALL on Google Page 1 |
Organic Traffic UP 15% in first 45 days of new optimized site. |
Most important keyword* Top 4 (usually #2) every single day back 14 months |
10 of 20 most important keywords on Page 1 |
| *”personal injury lawyer” **starting 3 months after our updates |
BEFORE new site: 5 on Page 1 |
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PPC Highlights
1st Full Month under Genessee vs Previous Year with SAME BUDGET |
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2013 (old agency): |
137 clicks from ads
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99 clicks at $25.25 CPC |
2014 (Genessee): |
980 clicks from ads
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1,582 clicks at $7.44 CPC |
BOTH quantity and quality of leads much higher under Genessee than previous agency.
