The Problem

RMI had an outdated website and poorly executed, ineffective SEO was severely limiting the growth of RentMyInstrument.com to reach users.

The Solution

We built a new website with conversion and SEO as the primary driving factor.

The Results

We took a website with zero non-branded keywords in the #1 spot on Google organic search result pages and transformed it into a site that now appears in the top spot in Google organic results for 14 of their most important keywords and 36 (up from 7) on page 1 of Google leading to a year over year increase in traffic of 53%.  Rentals grew from 321 to 392 and revenue increased $549k to $707k from the previous period.

Year Over Year Increases
Traffic 53%	Rentals 18%	Revenue 30%

Dominant Organic Search Rankings

We took over SEO in May 2015, at that time only 1 number 1 Google ranking – for ‘rent my instrument’

Steady improvement – fast forward to snapshot July 2016 with 80% of their business coming in Aug/Sept

Digital

Many of these (14 to be specific) #1 Google rankings of internal landing pages for their most important keywords: