Intro

Beyond the Dog was launching a second operation in Houston, TX to follow up their very successful Kansas City-based business.

The Problem

BTD needed to quickly grow their brand awareness in a brand new market in a very short amount of time. SEO for a brand new site would take time, time that the client didn’t have in the new market.

The Solution & Results

• A new website with strong CTAs focused on the Houston area and surrounding suburbs. SEO was the primary force behind design, development and content decisions.
• A PPC campaign launched when the doors of the business opened and immediately the phone was ringing and appointments were booked.
• It did take time, but with patience, BTD saw organic search rankings consistently grow and 6 months in explode.  22 of the 90 tracked keywords (previously not even in the top 500) were on page 1 of Google! Including some of their most important keywords.
• The client who believed PPC was a necessary evil to help out with a new business in Houston is now a firm believer that PPC drives cost-effective results and has ongoing PPC as an always-on part of their marketing plan.